Ural Plant of Deicing Materials (UZPM) presented the products for industrial enterprises at the Perm Engineering and Production Forum(PEPF) – 2024.
The company’s stand provides the information about modern deicing and antidust products, which the company offers to its partners.
“Today, we are actively promoting the products for the industrial enterprises. They include ore-mining industry, transportation hubs and terminals. We are talking here about the products Bionord Quarry and Bionord Antidust. The first is a product for suppressing dust in industrial facilities. It is of primary importance for the industrial enterprises where the construction materials are handled – crushed stone, sand, etc. Bionord Antidust, in its turn, helps to reduce the amount of dust on the roads, in the quarries, where operating machinery raises suspended dust. The product facilitates effective dust suppression for a long period, which materially improves the work of industrial enterprises,” Rudolf Pomomarev, Deputy Wholesale Director of Ural Plant of Deicing Materials, comments.
The company considers the participation in another PEPF primarily as an opportunity to build relations with the partners and to get acquainted with the advanced technologies that can contribute to the company’s development.
“At the forum, we get the opportunity to network with other industrial and engineering companies, which offer solutions, in particular, for the engineering cluster, our production lines. Today, we see many different import-substituting technologies. They include robotic machinery, laser-cutting solutions, etc. All of that is necessary not only in terms of equipment upgrade, phase-out of imported technologies with high-quality Russian counterparts and products from the friendly countries”, Rudolf Ponomarev explained.
The participation in the forums of different levels – both at the regional and federal scale – helps developing cooperation with the government authorities.
“Our company actively participates in all the regional and federal industrial exhibitions. In particular, we were presented at Perm Krai stand at Innoprom. We work together with municipal and regional authorities, and with the Administration of Krasnokamsk District, where our main production facilities are located. For us, such liaison is especially important since a large share of our contracts is in the public sector. It is important for us to receive feedback from the end consumers, which is primarily the state authorities, responsible for street cleaning and comfortable city environment,” Rudolf Ponomarev explained.
This year, the company’s stand presents not only product samples, but also merch – stylish T-shirts with fun prints and witty phrases about icy roads. They have already received great feedback from consumers. It is one of the ways for the company to better communicate with the consumers.