The specialists of Ural Plant of Deicing Materials LLC (UZPM LLC) took part in the Central-Asian International Exhibition, which took place on November 3 – 5, in the Republic of Kazakhstan.
In Atakent exhibition centre in Almaty, the largest platforms presented their expositions: HoRex Qazaqstan “Everything for hotels, restaurants, supermarkets” and CleanExpo Qazaqstan with the latest developments in the cleaning and chemical industry. The largest industrial companies from Belarus, Germany, Kazakhstan, Lithuania, Russia, and Turkey exhibited their services and products.
The exhibition was held in the conventional format; an intensive business agenda has become the foundation for the interactive part of the event. The exhibition included Horex Business & Coffee Forum, a three-day event for all the HoReCa market players, including B2B discussions on the industry issues, ways of their effective resolution and digitalization in the hospitality industry, and the presentation of the best HoReCa projects in Kazakhstan, business cases by the well-known speakers.
Ural Plant of Deicing Materials LLC is a regular participant of the Central-Asian International Exhibition. Our specialists note that in the past it proved to be an effective venue for the suppliers of products and equipment for the hotels, supermarkets, business centres, medical institutions and end users of goods and services.
UZPM presented the retail line of deicing materials BIONORD: Universal, Green, Pro, Pro+. The visitors were presented the sample products and told about the rules of selecting the right reagent, paying attention to the composition, efficiency at low temperatures, salt spark actuation time, safety and sustainability, availability of permission documentation. UZPM specialists also held negotiations with potential customers from the cleaning industry that service the socially significant facilities in Almaty.
Dmitrii Merkulov, UZPM Deputy Commercial Director on b2b Sales:
- Today, 70% of SME are operating in the service sector of the Republic of Kazakhstan. It is the target audience of our plant’s exposition. Clearly, the pandemic had changed the general state of the cleaning industry and the hospitality industry however, the acute interest to the chemical innovations, particularly, related to the winter maintenance of roads and treatment of open spaces of hotels and supermarkets, medical institutions and airports have shown the potential areas of mutually beneficial cooperation.